Organizing Pharmacia’s enormous amount of knowledge and information into a single, customer centric Web site posed significant obstacles, said Mark Hollander, DeepBridge executive vice president and co-founder in a press statement. Healthcare and pharmaceutical companies are information driven enterprises, and that information must be absolutely up to date and easy to access. DeepBridge specializes in creating elegant user interfaces for complex data structures such as Pharmacia’s, and we’re proud of the result.