Convergys, a developer of customer relationship management offerings, has unveiled ICOMS 9, an enabling platform for cable, broadband, & satellite services providers.
ICOMS 9 will be pre-integrated with Convergys CRM, powered by Microsoft Dynamics CRM, a solution that made its debut at TMForum Management World 2011, according to the company.
Convergys claims that the ICOMS 9 next generation offering will enable operators to easily configure new service offerings and leverage expanded marketing support to build a truly integrated service experience.
The offering uses offer management configuration and intelligent technology to improve the integrity of up-sell, cross-sell, and new acquisition processes and drive new revenue growth, said the company.
In addition to marketing support, the offering will also enable operators to adopt a complete customer-centric approach through personalization of services, offers, and customer experience.
The offering also features service agnostic advanced rating and discounting with pre- and post-paid convergence enablement.
Convergys general manager for Global Cable & Satellite George Vonderhaar said in this new world of unified communications, creating brand loyalty and driving revenue from personalized services by using real-time actionable intelligence are vital differentiators for building customer loyalty and improving profitability.
"Those operators that are able to offer personalized pricing, offers, and promotions, and cross product bundling of next generation digital services will have found a key to unlocking brand value and growing revenue," Vonderhaar said.
