Cloudmark’s method of stopping spam focuses on collaboration. Users who receive spam tag it as such, and this data is fed back into a central site where software aggregates a spam score for that email. Spam is blocked from subsequent recipients’ inboxes.
The company is also aiming at the enterprise market as its most likely source of big revenue. Its enterprise mail gateway, Authority, uses signatures gleaned from the consumer network. Version 2.0 is due out later this summer.
The market for spam filters that plug into Outlook is already crowded with literally dozens of companies, and Microsoft will enter it before the end of the year, according to industry sources in the know.
Brad Silverberg, founder of Ignition, said in a statement: In a long list of companies tackling the spam problem, we found the one that not only has a unique business model and technology, but that has executed against the opportunity.
Source: Computerwire
