Click said bTrade’s focus on relationships between retailers and their suppliers will give it the expertise to offer channel collaboration and optimization across all channel types.
Privately held bTrade was formed in 1990 and has built up a blue chip customer base including Honda, Stanley Tools, Unilever and RCA.
Click Commerce has a dismal financial record with revenue falling from $43.4m in 2001 to $18.2m last year, when it made a net loss of $3.6m. However, the Chicago, Illinois-based company is currently on an upswing, and in its last quarter to March 31, recorded net income of $850,000 on revenue 80.3% higher at $5.3m.
