Apple Computer Japan is following the US and European operations in reducing prices on the older models of the Macintosh by an average of 15%, but the SE30 and the IIcx have only just been released in Japan and will not be subject to price cuts; the Mac SE/HD40 has been reduced by 21% and the Plus by 7.5%; an Apple spokesman said that the company plans to increase its Japanese sales to the equivalent of $482m by 1993 – it currently holds only 2% of Japan’s personal computer market.
