AOL has agreed to acquire about.me, a product that empowers people to create a single personal profile page that presents their online identities together in one place, simplifying the social experience across the web.
about.me provides a simple, cohesive way to give consumers full control of how people view their online lives.
In addition, about.me also provides analytics allowing users to track how many people viewed their profile pages and which social networks they went on to view from there providing users with deeper insight into how best to build and market their online selves.
AOL said that this acquisition would help the company enhance the experience consumers have with the entire AOL network from AOL Mail and AIM to content sites like Engadget and Popeater.
about.me includes profiles on Linkedin, Twitter, Facebook, email, and personal blogs.
AOL president of consumer applications Brad Garlinghouse said about.me is more than just the aggregation of social profiles, it allows people to easily express themselves in an increasingly noisy environment full of disparate social experiences.
"Creating smart online identities for consumers can have an incredibly positive impact on AOL’s content and advertising strategy as it gives us the ability to provide relevant and meaningful content to consumers," Garlinghouse said.
Upon completion of the acquisition, about.me co-founder Tony Conrad and his team will join the consumer applications group led by Brad Garlinghouse and will be based in AOL’s Palo Alto, California office.
