As part of the new strategic alliance, KCG will now offer Acxiom’s CDI software, AbiliTec, along with Acxiom’s InfoBasedata products, data warehousing and other data management outsourcing services through KCG’s consultative services for Customer Relationship Management (CRM) solutions.
AbiliTec is CDI software powered by patented linking technology already adopted by leaders in the technology, financial services, telecommunications and retail industries to create a comprehensive, single view of an individual customer across the enterprise. Through a number of strategic alliances, AbiliTec also is an integral part of the CRM solutions offered by the industry’s technology leaders.
Acxiom’s InfoBase is the largest and most comprehensive collection of U.S. consumer, business and telephone data available in one source for database or file enhancement, analytical services or list rental.
KCG defines a cross-functional perspective of a company’s business model and examines the organization from the customers’ point of view. KCG will incorporate AbiliTec and InfoBase data into this holistic approach to create unique and effective CRM packages for its clients.
Ultimately, it is the customer that will benefit from this alliance. Acxiom’s cutting-edge AbiliTec software, coupled with KCG’s customer-centric business solutions, will allow companies to forge lasting relationships with their customers, said Jennifer Scanlon, KCG senior vice president.
The alliance is a milestone in Acxiom and KCG’s long history of collaboration. In May 1998, KCG assisted in the merger of Acxiom Corporation and May & Speh. KCG helped Acxiom in its planning and integration strategy to leverage the potential of the combined organizations and created a blueprint for future integrations. In addition, KCG assisted Acxiom’s IT Outsourcing Department in enhancing its service programs to prepare for aggressive growth.
This is the next logical progression of a successful alliance that brings two leaders in their respective industries together and to the market with a robust, combined offering, said Andy Griebel, Acxiom Business Development Leader for Strategic Alliances.Together, Acxiom and KCG can provide both strategic and technological expertise to our customers.
