The Mill handles a client-base consisting of one of some of the world’s top advertising agencies such as Levi’s, Pepsi, Guinness and Mercede-Benz.
Robin Shenfield, group CEO, commented, With the support of 3i, we aim to build on the international success of The Mill and accelerate our growth into servicing the creation of advertising content for new media through our new Mill Interactive Lab (MIL) and eMill offerings.
The Mill offers a unique range of facilities designed to service the entertainment and advertising industries. The breadth of services offered by the group attracts work ranging from model making, camera operation, and web animation, to sophisticated visual effects supervision on commercials, and playing a key role on the development of major movies. The Mill recently launched an interactive arm that will concentrate on the growth of interactive television and web content.
James Morris, chairman, commented: The relationship with 3i will position The Mill to become the leading world-wide producer of digital content for advertising across all existing, new media and broadband platforms.
