Marketing
The Rise and Rise of the Customer Data Platform: As Cookies Crumble, Why the CDP Matters
As a source of customer data, cookies are crumbling, it’s official. Firefox and Safari already block third-party cookies by default.…
Brands Seek Data Control as Frustration Grows with “Walled Garden” Ad Platforms
Brands are increasingly looking to prioritise generating and securing their own customer data, and are chafing at their reliance on…
Adobe Confirms $5 Billion Acquisition of Marketo
Adobe announced on Thursday that it has acquired Marketo, the B2B marketing software vendor, for $4.75 billion. The transaction is…
Are Influencers the Customer-Centric Lever Marketing Needs in 2018?
Traditional means of marketing that just broadcast to consumers have become ineffective and even self-sabotaging, according to a recent Accenture…
Revolutionising Personalised Experiences with AI
The word ‘revolution’ is often overlooked due to the associated over-hype and sheer frequency in which it is used. However,…
Salesforce puts Krux acquisition to work with Marketing Cloud advances
Salesforce is giving marketers an early Christmas present with additional features for its Marketing Cloud. The additions are based on…
Could GDPR kill email marketing?
New legislation that came into force this summer, which will formally apply from 25th May 2018, is poised to turn…