B2B
How adopting B2B2C models is enabling manufacturers to get ever closer to their consumers
B2B or B2C? That is the question – or, at least, it was. For decades, manufacturers focused on one commercial…
Sales Tech “The X-Factor” for Closing Deals, But Don’t Underestimate Human Contact
Businesses are increasingly investing in sales technology, according to a new report from LinkedIn, to help their staff close deals,…
Adobe Confirms $5 Billion Acquisition of Marketo
Adobe announced on Thursday that it has acquired Marketo, the B2B marketing software vendor, for $4.75 billion. The transaction is…
Blockchain wallet start-up raises $40m Series B
Blockchain, a London based bitcoin wallet start-up has raised a major $40 million (£31.5 million) in funding. The investment comes…
Why Cognitive-First Applications Will Define the B2B World
With numerous reports on the exponential growth potential of trends such as IoT, machine learning and cognitive app development, there…
Western Digital faces legal battle over sale of Toshiba NAND technology
Toshiba is facing a major backlash from its joint manufacturing partner Western Digital, which is seeking injunction relief in the…
Could GDPR kill email marketing?
New legislation that came into force this summer, which will formally apply from 25th May 2018, is poised to turn…