According to BlachArrow, the integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for video player applications that support a wide range of advertising technologies.
By integrating Akamai’s Media Framework with BlackArrow, premium content owners and publishers can adopt turnkey video player solutions to better maximize the return from their digital video content. This reduces the complexity of developing ad-supported video players, speeds deployments and stimulates new advertising revenue opportunities, said BlackArrow.
BlackArrow claims that its multi-platform ad-management system enables video content providers and distributors to optimize and enhance their ad-supported video programming and ad-sales opportunities. Using the BlackArrow system, they can now offer their advertisers new ad types, sponsorship packages and campaigns that combine ad units in unique ways to boost brand and product awareness – generating added value for content providers and advertisers alike.
Chris Hock, senior vice president of product management at BlackArrow, said: The BlackArrow and Akamai systems work together to provide an optimal platform from which to monetize premium content, and reflects BlackArrow’s support for open standards. We’ve built an extensive network of broadband ecosystem partners, and our integration with Akamai furthers our goals of reducing the complexity of integrating multiple systems, while ensuring seamless deployments of the BlackArrow ad-management system.
