The joint wholesale solution enables operators to generate new revenues by providing unique broadband access and TV services to their subscribers under their own brand (to other, local operators and service providers in Russia, who subsequently deliver these services). Each regional operator’s service leverages TV channels, on-demand content, authentication and reporting that are sourced in Moscow, said Orca Interactive.
According to the company, Leveraging Orca’s scalable RiGHTv wholesale offering and open architecture, BCC Company is responsible for the implementation and maintenance of the service and for service adaptation according to the needs of different operators, including localized content, user interfaces, pricing and Electronic Program Guides (EPG).
Michael Talov, vice-president of BCC, said: “BCC has experience in IPTV services. Hardware-software basis of such solution makes the complex for providing a wide spectrum of multimedia services. Cooperation between BCC and Orca is focused on developing new operator services while leveraging commonalities in content, architecture and operations.”
Sefy Ariely, vice president of sales and marketing at Orca Interactive, said: “Through our partnership with BCC we are looking forward to tapping the IPTV industry in Russia. We are confident that the implementation of a wholesale IPTV service will offer operators in Russia with the architecture to deliver IPTV to the masses.”
