Amazon Payments has launched PayPhrase, an easy-to-remember shortcut for paying on Amazon.com and other websites. With PayPhrase, online shoppers choose their own customised phrase and then enter the phrase along with a PIN to preview their order and complete their purchase.
The company said that the new service allows customers to checkout across the web with their preferred payment and shipping methods stored at Amazon.com, but without having to share sensitive payment information with multiple websites. All websites accepting checkout from Amazon will be offering PayPhrase as a checkout option.
According to Amazon, its customers can create their PayPhrase through website and can use it for express checkout by PayPhrase button on sites across the web. It allows customers to find the item they want, type their PayPhrase into the button on the product’s page, and click to preview the total cost of their order, including shipping and tax and enter PIN to complete the order.
Matt Williams, general manager of Amazon PayPhrase, said: “PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web. With PayPhrase all you need is one phrase and one PIN to pay online. We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they’ll have some fun choosing their own personal phrases.”
