ITG signs three-year Pizza Hut deal, extends marketing to all restaurants

Restaurant chain Pizza Hut has signed a three-contract with technology firm Inspired Thinking Group (ITG) to improve its marketing messages across all its outlets.

As per the contract, ITG will be responsible for the creation and distribution of content for Pizza Hut’s digital screens and management of conferences and events.

Although both firms have been working together for the past several years, the deal will see ITG take over the production of all restaurant artwork at its 24/7 content creation studio in Fort Dunlop near Birmingham.

The company will also manage menu and POS printing, besides offering website management of online menus that link to the company’s ordering app.

Pizza Hut Restaurants UK’s head of brand development Ian Straughan said: "Pizza Hut Restaurants has a great existing relationship with ITG. We have worked with them as partners on numerous projects.

"They provide us with a dedicated and integrated onsite account team who, through the use of Media Centre, provide support to our entire marketing operation team at our Restaurant Support Centre in Borehamwood."

Media Centre, a cloud-based marketing automation platform of ITG, will manage campaign planning, assets, suppliers, requests for quotations, briefing, approvals, stock ordering and reporting.

The platform will enable Pizza Hut to offer complete real-time visibility of all marketing activity.

ITG’s customer service director for Pizza Hut Restaurants Jo Cooper said: "We are extremely excited to formalise our relationship with Pizza Hut Restaurants. They’re a great team to work with, and they provide us with a huge variety of interesting work across print and digital marketing, as well as special projects such as their annual conference and other marketing initiatives.

"The way ITG works – by embedding our own staff in our clients’ marketing team’ – enables us not only to immerse ourselves in their specific needs, it means we can remove the pain of admin, procurement and reporting, enabling them to get on with what they do best – creative marketing."