Yieldex has launched BusinessIQ, an advanced inventory management and forecasting system for addressable media. The company also announced that Martha Stewart Living Omnimedia has selected its new product.
According to Yieldex, its Business IQ product provides revenue, inventory and availability forecasting; eliminates manual spreadsheets, increases transparency of data across the organization and offers fact-based data for use in decision making.
As Yieldex’s inaugural client, Martha Stewart Living Omnimedia will evaluate and provide actionable insight and analysis to Yieldex on its BusinessIQ product.
Yieldex also said that its BusinessIQ product provides dashboards, analytic reports and scenario planning capabilities that enable publishers to manage their business effectively. BusinessIQ gives publishers the information they need to manage day-to-day activities and determine the optimal inventory and order allocation. This enables publishers to maximize revenue throughout the advertising lifecycle.
Tom Shields, CEO of Yieldex, said: We are proud to be working with a client as sophisticated as Martha Stewart Living Omnimedia. We are confident in our abilities to improve its inventory intelligence, and to deliver confidence to the sales team through our products, helping them focus on driving revenue as seamlessly as possible.
