Through the agreement, US Cellular customers will have one-click access to the web. JumpTap’s systems can draw from US Cellular’s data and usage information to ensure only the most relevant search results are delivered, as well as provide more effective ad targeting for advertisers.
Beyond on and off portal search, US Cellular customers can access news, sports, flight updates, white pages, chat services, maps and directions through JumpTap’s vertical categories. Additionally, local and national content publishers and advertisers will be able to bid on search queries .
Dan Olschwang, president and CEO of JumpTap, said: This agreement further substantiates the growing momentum amongst operators around the world to choose white label solutions that preserve their brand relationship with their subscribers. Our solutions leverage network data for more effective advertising and guarantee the operator’s position in the mobile advertising value chain.
