Uninor has expanded its footprint in India with the launch of its global GSM service in five telecom circles of Mumbai, Maharashtra and Goa, Gujarat, Kolkata and West Bengal.
With this launch, the company is increasing its coverage to 13 telecom circles and its population footprint to 900 million users across India. Telenor holds a 67.25% stake in Uninor.
Uninor said that the service was launched in all five circles with a new concept of Dynamic Pricing (DP). Branded as ‘24X7 Badalta Discount Plan’, DP will offer call discounts that will change from 5% to 60% with location and with time.
On launch day, the Uninor connections in these five circles are expected to be available at over 85,000 points of sale through close to 440 distributors and more than 80 exclusive shops.
Sigve Brekke, executive vice president of Telenor Group and head of Telenor’s Asian operations, said: I am satisfied that Uninor continues its roll-out across India, managing to keep the momentum from the initial launch in December last year. Covering 13 telecom circles Uninor is about to establish itself as a real pan-Indian mobile operator.
The valuable learning Uninor has made from the circles where it has already launched combined with the positive energy and optimism in the organisation will be important in establishing Uninor as a preferred provider of mobile services in India.
