This partnership announcement follows closely on the debut of PermissionTV’s Platform Development Kit (PDK), which forms the basis of the new partnership.

Joe Eldridge, CTO of PermissionTV, said: Collaborating with PermissionTV, The Morphic Group helped build an advanced PDK that is driving the industry toward the Video 2.0 era. The formalization of our partnership with The Morphic Group demonstrates our joint commitment to continued quality and innovation.