Parlay Entertainment, a provider of internet and TV bingo software services, has formed a strategic partnership with NextGen Gaming, a developer of slot games for the gambling industry.
Under the partnership, NextGen’s newest flash-based gaming suite will be added into the ParlayGames portfolio and integrated into the Parlay5 back-office system, providing Parlay and its customers with substantial additional gaming content.
Parlay said that the new NextGen games offer a good revenue generating opportunity for Parlay’s existing customer base and will provide further marketability of the ParlayGames Suite with new customers.
Scott White, CEO of Parlay, said: The roll-out of such a breadth and variety of games to our customers is unmatched in the industry. And, more importantly to customers, this project will be managed in such a way that it is delivered as a simple software upgrade to our existing customers and as an integral part of the Parlay product suite for new prospects.
Matt Davey, CEO of NextGen, said: NextGen is pleased to partner with a fellow innovator in the market. Parlay is recognized as a pioneer and leader in bingo and soft gaming, and the millions of players who play on sites powered by Parlay will be able to enjoy more entertainment variety with NextGen’s innovative games. This promises to be a powerful partnership with great synergies for players and operators.
