HP has introduced new AppSystem for the SAP HANA database and related services to T-Mobile USA, helping the wireless provider reduce the time required to analyse information from more than one week to less than a day.
HP AppSystems for SAP HANA is a portfolio of applications that are preconfigured with HP Services to address the customer-database environment needs. The portfolio includes HP ProLiant servers, HP Storage and HP Networking.
The application that is built on HP Converged Infrastructure in collaboration with SAP and deployed in just two weeks will enhance T-Mobile’s ability to deliver targeted marketing campaigns to customers by transforming the way it delivers, manages and measures its wireless plan offers.
HP has also provided services to pre-integrate the hardware and software, on-site startup for quick integration into T-Mobile’s environment to assist T-Mobile in the implementation and configuration of an HP AppSystem for SAP HANA.
T-Mobile US chief information officer Erez Yarkoni said the company wanted to accelerate the timing and precision of its marketing campaigns to increase customer and shareholder value.
"We selected SAP HANA running on HP Converged Infrastructure to achieve this result," said Yarkoni.
