Google is planning to invest $773m over the next four years to build a massive data centre at Eemshaven in the northern Netherlands to support its European operations.

Work under the project expected to commence in 2016, and the new 120MW data centre would spread across over 44 hectares and host tens of thousands of servers.

Google global infrastructure director Francois Sterin told Bloomberg: "We know this area well, there is available land and there is a favorable climate for us."

Part of the massive server park would begin operations during the second half of 2016, generating 150 permanent jobs.

Google currently operates three European data centres in Ireland, Finland and Belgium.

Eemshaven has turned out to be a landfall point for a high-speed transatlantic fibre-optic cable connecting the US and Europe.

Google has joined Microsoft and Arista Networks to develop an arrangement that would enable large-scale data centres to operate over a 25Gbps and 50Gbps Ethernet link protocol.

A recent Gartner report warned that data centre incumbents may not tolerate future disruption from big cloud providers and Edward Snowden-inspired nationalism.

Further, the report added these factors will have a huge impact on the data centre market.