Indian telecommunications operator Bharat Sanchar Nigam has deployed Verimatrix’s video content authority system, or VCAS, for IPTV to protect IPTV services to its customers.
According to Verimatrix, Bharat Sanchar Nigam’s (BSNL’s) subscribers will have access to more than 140 television channels and an extensive on-demand movie library with premium titles at no extra cost.
Verimatrix claims that its software-based content security system outperformed alternatives due to its ability to support a fully layered content protection strategy and a better partner ecosystem. One component of that strategy is VideoMark, a forensic watermarking system for digital video from Verimatrix.
VideoMark is an effective and accurate way for the operator to trace illicit re-broadcasting and content copying, directly addressing a potentially major source of revenue loss, said Verimatrix.
Steve Oetegenn, chief sales and marketing officer of Verimatrix, said: IPTV is changing the pay-TV landscape in India because of its ability to provide high-quality, premium interactive content in a cost-effective manner. BSNL’s deployment is a great example of how IPTV can enhance subscriber’s viewing experience with innovative one-to-one services with a stellar channel line-up. We are happy to help enable this experience through our next-generation content security solutions.
