UK-based commercial public service TV network ITV has selected SAS’ cloud-based ad server technology, Intelligent Advertising for Publishers for its online services including the ITV Player video on demand service.
SAS Intelligent Advertising for Publishers will help the broadcaster manage, forecast, serve, optimise and measure ad inventory across all its platforms.
It will also help ITV determine which ad should be shown at what break during a particular programme for maximum effectiveness.
ITV can use SAS Intelligent Advertising for Publishers across all its on-demand platforms including ITV.com, Playstation, Freesat, iOS and Android.
SAS Intelligent Advertising senior director Jeff Wood said online video is undergoing huge growth and SAS’ multi-platform advertising approach helps ITV serve its users on any digital device on which ITV chooses to make its content available.
"By utilizing just one system to deliver all its advertising on these devices ITV is able to optimize the delivery and performance of advertising campaigns with real efficiency," Wood said.
