SanDisk has introduced a new family of SanDisk USB flash drives, including a backup USB flash drive with backup software activation at the touch of a button.

The company said that the SanDisk Ultra Backup USB portable flash drive is the first offering of its new SanDisk Ultra USB product line.

With capacities up to 64Gb, the SanDisk Ultra Backup USB flash drive is designed to protect computer users’ photos, music, videos, personal and business documents, and other types of digital files, with the touch of a button. No software installation is needed.

According to the company, the drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption. The new SanDisk USB product family includes three different product lines: SanDisk Cruzer USB flash drive; SanDisk Ultra Backup USB flash drive; and SanDisk Extreme Contour.

Kent Perry, director of USB product marketing at SanDisk, said: Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply don’t – and that behavior is putting many consumers’ precious digital content at serious risk. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives.