The system will transform customer information into enterprise intelligence to support marketing, sales, finance, fraud and insurance revenue processes, said Teradata.
The Bouygues Telecom data warehouse will reportedly meet many requirements with a focus on two primary needs. First, it will provide high-level business information required for decision making, and second, it will meet the need for real-time business information to support daily operations, said Teradata.
Implementation began with the consolidation of large amounts of customer data from numerous data marts into a central data repository, a Teradata active data warehouse. Centralizing the enterprise data provides faster user access to information and an integrated view of customer relationship intelligence, which increases the user insight for better decisions and marketing, added Teradata.
Eric Joulie, president of Teradata western Europe and CEO of Teradata France, said: Teradata is very pleased to be working with Bouygues Telecom and to be contributing to the strong and creative marketing approach it brings to the French market. With the agility and scalability it offers in data warehousing, Teradata will allow Bouygues Telecom even more daily creativity in its marketing efforts.
