MediaBank, a provider of technology services designed to help manage the end-to-end media buying process, has expanded data integration with the Google TV Ads platform.
MediaBank has said that this collaboration gives company’s users direct access to Google TV Ads, allowing them to view response metrics and optimize their campaigns in order to increase return on investment, all while using the same system on which they purchase all other media.
Brad Keywell, co-founder of MediaBank, said: MediaBank’s commitment to connectivity with the entire ecosystem of media buying and planning tools is again proving to be a key differentiator. Our integration with Google TV Ads not only advances the adoption of its digital platform, but improves the ability to analyze programs, which is more important than ever. As advertisers increasingly demand more precise metrics, this integration will help MediaBank clients make better business decisions.
Gordon Cohen, senior vice president of technology of MediaBank, said: From the beginning, MediaBank’s open architecture was designed so that as advertisers’ needs evolve, our system can accommodate change and continue to provide superior analytics. We have positioned ourselves for the future as the only system in the industry that allows for seamless integration of multiple data sources through an open architecture.
