BVI covers a group of 16 inhabited and more than 20 uninhabited islands, with the main islands being Tortola, Virgin Gorda, Jost van Dyke and Anegada. The service is Digicel’s 25th market in the Caribbean and Central America and 30th world-wide.
Digicel expects to build a new network that provides coverage to 98% of the population, supported by 24/7customer care, and innovations such as self-service top up machines with 24-hour access and online bill payment.
Colm Delves, CEO of Digicel Group, said: “As the third entrant, we will drive competition for the good of consumers by providing the best coverage, the best care and the best value to the people of this country.”
Digicel BVI is led by Alan Bates, who has worked with Digicel since 2003, serving as head of sales and distribution for the Dutch Caribbean region and sales director for Digicel Bermuda.
In November this year, Digicel has launched its services in Honduras in Central America with an investment of $450m to build a GSM network in the country. The network is supported by 24/7 customer care, a national network of more than 500 retail distributors and 40,000 recharge outlets nationwide.
