British Telecommunications (BT), a wholly-owned subsidiary of BT Group, and Heineken have entered into a partnership to provide wireless internet service to a further 200 pubs across the UK, including nearly 100 London pubs and bars, by the end of 2012.
Now, users can get online quickly with any wireless PC, tablet or mobile phone at any of the Wi-Fi hotspots and will also receive exclusive, location-specific content including the best stories from news, views, features, business, culture and sports.
They can also access the Heineken Hub, for which the UK’s latest newspaper, i, the sister paper to The Independent, is supplying exclusive content.
Heineken UK marketing manager Rick Lawrence said the Wi-Fi initiative will provide exposure for the company among its key target audience and build greater affinity between the brand and its consumers.
BT Openzone CEO Chris Bruce said using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business.
BT has also added Wi-Fi access at John Lennon Liverpool, Robin Hood Doncaster Sheffield and Teesside regional airports.
The company has also made Wi-Fi available at 13 Shepherd Neame hotels in Kent, Starbucks, major hotel chains including Thistle, Guoman and Ramada Jarvis, Welcome Break and Roadchef Costa motorway service areas, Network Rail stations, airports, independent businesses and thousands of homes.
BT also extended its relationship with Hilton in June to provide a fully managed suite of Wi-Fi internet services to more than 17,000 bedrooms, public areas and meeting and conference spaces in the Republic of Ireland and the UK.
