Promotions become precision weapons in a high-intensity US device war
In June, telcos, OEMs, and retailers introduced 863 smartphone promotions (down 21% MoM), led by trade-ins and free-phone deals. Verizon’s service-plan refresh, and a steady flow of bundle and switcher offers shaped the month’s activity.
Verizon pursued a volume-and-visibility strategy, combining a surge of free-phone and trade-in deals with meaningful commercial repositioning. Credit: Below the Sky / Shutterstock.com.
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