Veeva Systems said pharmaceutical company Daiichi Sankyo has selected Veeva customer relationship management (CRM) to replace its legacy, on-premise CRM system in the UK.
Daiichi Sankyo will deploy Veeva CRM to all of its commercial teams in the UK including integrated healthcare, specialty care, medical liaison scientists, and head-office teams to drive more effective customer engagement.
Daiichi Sankyo UK managing director Simon Clough said most of their customer-facing teams were only using the current legacy system as a basic customer information repository.
After researching alternative CRM systems, Daiichi Sankyo decided on Veeva CRM. "We’re all about innovation that leads to enhanced quality and value for our customers," said Clough.
"We’ve adopted an innovative agenda for advancing everything from our science to our interactions with stakeholders, and Veeva CRM supports it perfectly."
"The system’s intuitive, easy-to-use interface and rich functionality are part of our strategy for strengthening customer engagements in the UK’s changing NHS environment."
Daiichi Sankyo was also drawn to Veeva iRep, which is the first integrated Pharma CRM and CLM offering designed for the Apple iPad.
Clough said, "We recognised that the system’s closed-loop marketing functions and the device’s beautiful presentation of multi-media content would support more interactive customer engagements.
"With iRep, we expect that our account specialists will be more connected, responsive, and effective."
