China’s Internet TV service provider PPTV has signed a strategic partnership with Microsoft to launch PPTV Asia TV Networks (ATN) platform on Windows Azure cloud service.
Under the partnership, PPTV will adopt Windows Azure as the core infrastructure platform for PPTV ATN and the new Internet TV service platform will offer cloud-based Internet TV content.
With PPTV ATN, content can be uploaded by global content providers and then can be licensed to service providers through revenue sharing.
The new partnership between PPTV and Microsoft will help domestic OOT industry realise new business models overseas, integrate resources of content, service and technologies, as well as become a local showcase of online TV subscription platform.
China’s new media company will also continue to explore the collaboration opportunities with Microsoft on online TV, media service platform and Content Delivery Network (CDN) for its domestic market needs.
PPTV CEO Chuang Tao said it chose Windows Azure platform because of its reliability, scalability, and global availability, which can accelerate PPTV’s international expansion.
"PPTV ATN creates an innovative user experience, to deliver to global audience with global contents, live and VoD, across screens," Tao said.
"PPTV ATN innovates in business model, to create an ecosystem for content providers and service operators through revenue sharing."
