Haht Software Inc has launched four packaged applications aimed at the business-to-business e-commerce market. We want to cover the whole customer life cycle from marketing to selling to fulfillment to service, president and CEO Rowland Archer told ComputerWire. We are announcing our positioning as going after the B2B sell-side e-commerce space. At this point, Archer maintains, that segment has no strong brand leader. Our main competitor is the build-it-yourself approach. Our differentiation is speed to implementation.
Other rivals on the packaged application front are BroadVision and Open Market, but Archer argues that they are geared towards selling high-volume products to a large number of customers whose personalization demands are comparatively low. Then there’s Bluestone’s Total-e-Business and IBM’s Net.commerce, but Archer sniffs that these are merely tools and components.
By contrast, Haht Market, Shop, Track and Service are complete packages aimed at business-to-business commerce, where volumes are low and prices high but negotiable, depending on who you are. Market is designed to attract and retain customers through personalization and lead management, cross-selling and up-selling recommendations. Shop handles product configuration and pricing. Track – often the first app to be deployed, Archer notes – traces order fulfillment, and Service handles order modifications. Haht’s prices reflect its focus on big business. Track starts at $50,000, Shop at $85,000 and Market and Service will set buyers back a cool $150,000.
á
