The company’s robust performance this holiday season comes at a time when many retailers are seeing lackluster holiday sales. According to Media Metrix in its most recent report, traffic to the drugstore.com web site rose 40% in November. During a recent week, the company shipped approximately the same volume of holiday store products that it shipped during the entire holiday season in 1999.
Most of our products are for replenishment – consumers come to our store at all times of the year, to buy their medicines, prescriptions and makeup, said Peter Neupert, CEO and chairman of drugstore.com(TM), in a company statement.
But the holidays are an added boost for us and for our customers, because we’re helping them complete their holiday shopping while purchasing everyday necessities.
In its second holiday season, the drugstore.com web site is spotlighting a variety of compelling offers that are tailored to the needs of individual customers. We’re proving adept at converting browsers into buyers, said Neupert. This year, we started early and added more products to our holiday store. Our efforts are delivering outstanding results.
