Three-quarters of British consumers say they would buy holidays via interactive TV or PC-based shopping services, and 70% of them said they might also buy CDs, videos or music online. However, most of them also said they would prefer to buy via the TV than by the computer. The last fact is, not surprisingly, the one which has caught the attention of Pace Micro Technology, the UK set-top box maker which commissioned Pace Report 2000 from independent market analysis group, Gallup Organization.
Even allowing for some judicious question design, the Gallup/Pace findings suggest that the British public, already used to booking last minute bargain holidays via their Ceefax and Teletex videotex services, still see the TV as the focal point of their information age experience. And half of them say they will sign up for digital services within the next three years.
