DoubleClick and Firefly competitor 24/7 Media Inc has filed with the Securities and Exchange Commission for its IPO. The documents had not yet shown up on the SEC database as ComputerWire went to press. The company will not disclose the terms of the IPO and says shares will be offered by prospectus only. Merrill Lynch heads the group underwriting the offer, while JP Morgan and Allen & Company are co-managing the IPO. 24/7 Media was established in December 1997 as the result of a merger between Petry Interactive, Katz Millennium Marketing and Interactive Imaginations, the producers of Riddler.com. á
