This will enable the two companies to offer a combined proposition for true customer relationship management.
The alliance was announced on 22 November 2000 at AIT’s industry forum: e-CRM in Financial Services: Walking the Talk. At this event, industry experts underlined the need for financial services organisations to use customer knowledge at the point of contact to identify, understand and react quickly to customers’ changing financial expectations.
The integration of Prophit Share’s powerful online CRM analytics software into AIT’s multi-channel e-CRM and customer interaction systems will enable financial services organisations to talk in a much more intimate way with their customers. In particular, it will enable them to understand their current and future buying behaviour and communicate with them in a profitable way.
