Yesterday, we reported that the German open source web site, linux.de, had temporarily agreed to remove its Where do you want to go tomorrow slogan after threatening noises from Microsoft Corp (CI No 3,638). We reported that the ‘tomorrow’ line is not actually registered to Microsoft, but to a Michigan-based firm, Cybernet Systems. But a reader points out that the line originally belongs to CKS Partners, a high-tech advertising company, part of the Cupertino, California-based CKS Group which last year merged with USWeb Inc.
CKS was hired by the Billy Graham Association to do the advertising for the Graham Crusades almost two years ago. It included the little pointing finger, only the finger was not pointing at a diagonal, but straight up. The whole tongue-in- cheek campaign was highly regarded. One advertisement showed a bungee jumper, with the caption, Why do Californians wait until the last minute to talk to God? The funny thing is, Microsoft sued Billy Graham for copyright infringement and the case was tossed out. It is rumored that the judge listened to the Microsoft attorney for a few minutes and then said, Sue Billy Graham? Are you crazy? You people need to lighten up and get a life.
