Ericsson has launched Ericsson Telecom CRM, which integrates customer relationship management (CRM) and billing.
The new launch is a result of Ericcson’s partnership with Microsoft in 2011.
Ericsson Telecom CRM 1.0 is a customer relationship management product designed to meet the needs of the telecom industry, based on Microsoft Dynamics CRM 2011 and integrated with Ericsson’s BSCS Ix convergent billing application.
Ericsson Telecom CRM will enable operators to reduce the number and length of customer interactions.
The new product renders billing and subscriber data and functionality in an intuitive user environment which helps operators to address the needs of customers who place support calls, thereby reducing opex.
Ericsson Solution Area BSS head Ralf Guckert said Telecom CRM meets the need that so many operators have for an intuitive, telecoms-specific CRM system that is integrated with billing.
