Information technology, consulting, and business process outsourcing services provider Cognizant has partnered with communications company Telefónica UK to develop and manage its online applications that are critical to improving sales and enhancing customer service.
Under managed services agreement, Cognizant will provide comprehensive business and operational support to Telefónica UK’s online applications and enhance their agility, flexibility, and responsiveness to consumer demands and market changes. The applications ranges from promoting and providing access to Telefónica UK’s products and services, to delivering end-user self-service functionalities.
To help Telefónica UK’s keep its online systems operational and scalable, while providing rapid ongoing enhancements as required by the ever-broadening range of Telefónica UK’s products and services, Cognizant will leverage its deep understanding of Telefónica UK’s business requirements and technology challenges.
Cognizant Communications, Information, Media and Entertainment senior vice-president and global practice leader Sanjiv Gossain said Cognizant is pleased to work with Telefónica UK in helping the company create operational efficiencies and increase market share.
"In a constantly changing communications marketplace characterized by a complex mix of consumer products and services, we are committed to driving excellence in Telefónica UK’s operations through proactive and reactive applications outsourcing services, and improved accountability, efficiency, flexibility, and speed. This will help Telefónica UK achieve its business goals and set new standards in customer satisfaction," said Gossain.
Telefónica UK Online, Integration and Product Design head Brendan O’Rourke said through this relationship, Telefónica UK will have access to Cognizant’s global delivery network, industry leading practices, and innovation.
"Our online operations are business-critical and are key to differentiating our products and services in the most competitive mobile environment in the world. With Cognizant, we have developed an innovative and exciting strategic partnership that will allow us to continue to lead the market and accelerate our ability to differentiate our brand across all digital channels," said Brendan O’Rourke.
