As part of the alliance, Arthur Andersen will implement Notara’s software for global clients who want to efficiently manage collaborative marketing programs.
Arthur Andersen enables clients to benefit from best-in-class technology solutions to solve business problems. Through their consulting experience with global brands, they understand the issues that marketers face while trying to maximize the effectiveness of their marketing activities, said Jordan Harris, Chairman and CEO of Notara, By making marketing processes more efficient, Notara’s software will allow Arthur Andersen’s global clients to create more effective marketing.
Global brands spend over $1 trillion annually on marketing and media investments, working with marketing processes that are manual, complex, and slow. These processes use out-dated technology and involve multiple partners both internally and externally. Until recently, marketers depended on these inefficient processes to develop their marketing activities, including advertising campaigns, retail promotions, packaging, licensing, and sponsorships.
Notara’s software eliminates the inefficiencies in marketing by leveraging the Internet. The Internet facilitates true collaboration among partners and reduces the time it takes to create programs, while simultaneously providing brand control over marketing activities. Before the Internet, marketing could not be automated because too many external partners are involved in marketing processes. The fundamental need to control this complex and inefficient workflow gave rise to Notara’s Marketing Process Management (MPM) software. MPM software allows marketers to focus their time, money, and expertise on what they do best the strategic and creative thought behind their marketing efforts not on the administrative processes.
Over the last four years, Notara has perfected a complete solution for MPM from project management through project workflow. Notara’s software complements Arthur Andersen’s existing digital content solutions and provides their clients with a compelling technology option for improving their marketing processes.
Global brands face the competitive challenge of managing their marketing worldwide at ever increasing speeds, while maintaining control over their marketing activities and reducing administrative costs, said Mark Kindy, a partner with Arthur Andersen. Our alliance with Notara and commitment to MPM enables us to offer clients a more robust solution, enabling global brands to manage their marketing programs and their assets by leveraging the Internet.
Major global brands like Levi’s, Gatorade, and the World Wrestling Federation already use Notara’s software for MPM to get the most out of their marketing efforts. The alliance between Notara and Arthur Andersen will further both companies’ objectives of expansion across global brands in the area of MPM.
