Using EMS, mobile phone users can send images, melodies and animations. These can in-turn be transferred to third party users.
Because the EMS standard is open, operators and content suppliers alike will all have the possibility to introduce services such as screen savers, images and ring melodies that can be easily downloaded from the Internet.
The companies are attempting to exploit the void, which currently exists between SMS and full Multimedia Messaging Service (MMS). EMS is sent on the same infrastructure as current text messages, which is currently estimated at more than 20 billion per month, meaning that the implementation of the service is relatively service.
