The acquisition will increase Incepta’s critical mass in Italy, one of Europe’s larger communications markets.
Established in 1986, Milan-based Gunpowder, which will now trade as Citigate Gunpowder, offers its clients an integrated range of services from high value advisory work through to on and offline implementation. The Company has over 40 staff and provides public relations, marketing services and advertising to a client list which includes AtosOrigin, Amadeus, Cisco Systems, Compaq, Dell, Fujitsu, Siemens, LG Electronics, Philips and Sun Microsystems. Gunpowder has already established a strong working relationship with other Citigate businesses over recent years and will make an immediate contribution to the Group’s European operations.
In separate transactions, Incepta has also acquired MSI Strategic Communications (MSI), a communications consultancy based in Chicago, and Admaster, Inc. (Admaster), a marketing communications firm based in New York. Each operation will be merged with existing Citigate offices to enhance the Group’s client offering throughout the US.
David Wright, Executive Chairman of Incepta said:
The acquisition of Gunpowder and the US based consultancies reflects our commitment to invest in best-in-class businesses. Gunpowder strengthens our presence in a key communications market which we believe is one of the fastest growing in Europe and one in which we have been operating successfully for many years.
Chiara Bassani, Managing Director of Gunpowder said:
The strength of our position in the Italian market and our experience in handling cross-border accounts will enable us to contribute materially to the continuing growth of Incepta’s Continental European operations.
