Sprint PCS is the first nationwide North American CDMA (Code Division Multiple Access) carrier to perform an in-house lab trial, which will enable both companies to begin testing the ability for customers to download applications on a wireless phone based on their own varying wants, needs or situations.
With Sprint PCS’ clear path to Third-Generation, packet-switched technology, we have the opportunity to bring a variety of personalized applications to our customers using J2ME(TM) technology, said Paul Kershisnik, Sprint PCS’ vice president of marketing in press statement. Sprint PCS has a long history of connecting its customers to the most innovative products and services. Working through this trial and our Application Developers Program to deliver applications using J2ME technology we will continue this tradition.
Consumers today are looking to personalize wireless phones with accessories, changing the look and feel with interchangeable covers or even downloading ring tones, said Ron Garriques, corporate vice president and general manager of Worldwide Product Line Management for Motorola’s Personal Communications Sector. J2ME technology will elevate personalization and customization to a new level, making devices smarter; enabling consumers to, if they choose, download interactive applications to their wireless device regardless of location.
This new customization is made possible by the J2ME standard, which has evolved from Java and is designed to work on small, low-powered handheld devices such as wireless phones, pagers and personal digital assistants.
A key attribute to incorporating J2ME into a wireless device is that it enables consumers to continually upgrade the applications on a device once it has been purchased. Since J2ME is an industry standard, the same software and applications can work on a variety of different devices.
