The deal is for Vitaminic to create, plan and develop an M-site for 3, the brand name of H3G. Vitaminic will do this by using its own content and technology. The M-site will offer a vast range of music and cover many styles from dance to classical, all of which will be from Vitaminic’s digital catalogue.

Mobile music services could become a killer application for the uptake of next generation services. The M-site service will also offer information about concerts, artists and future record releases in addition to digital music.