IBM will use its Clipped Tag technology, which allows consumers to tear off a section of a tag. The company says this reduces the tag’s read range to just a few inches, protecting consumer privacy while maintaining the benefits of the technology, such as product authentication or recalls.
Marnlen manufactures custom and standard flexible RFID labels. These are used to streamline shipping and inventory systems, track valuable parts and equipment and to authenticate products.
Although most radio-frequency tagging is being used at the case and pallet level in warehouses and manufacturing sites, some companies are starting to use the technology on single items. An example of this is in the pharmaceutical industry, where RFID tags can help protect consumers from counterfeit drugs.
IBM says Clipped Tag is a technology lauded by industry and consumer protection organizations as a simple, practical way to address privacy concerns. Paul Moskowitz of IBM Research, said, the Clipped Tag puts privacy protection into the hands of the consumer. It gives the consumer a visual confirmation of the tags’ modification.
