The deal is expected to provide new market opportunities in the mobile game industry for Real, which currently develops downloadable PC-based casual games, while MrGoodliving hopes to utilize the agreement to expand its reach into the US and Asia.
MrGoodliving has a proven record of developing and delivering innovative mobile games content throughout Europe, where mass market adoption of advanced mobile services is firmly established, said Rob Glaser, CEO of RealNetworks. By joining forces with MrGoodliving, we are now expanding our casual games business onto mobile handsets worldwide.
MrGoodliving’s game offerings include the Playman Sports series and the European-distribution rights for the mobile edition of Trivial Pursuit. They are available through more than 100 distributors and carriers including Vodafone, Telefonica, T-Mobile and Orange.
As part of the acquisition agreement, MrGoodliving will operate as a wholly-owned subsidiary of Real and its employees will remain in Helsinki, Finland.
Real expects the acquisition to generate additional revenue of $3m for the remainder of 2005 and $8m in 2006.
