The two companies began working together in 2002, and have since established Maxim, the number one best-selling men’s lifestyle brand, as one of the top-selling brands in the mobile entertainment market.
To help drive sales of a range of innovative new mobile products from Airborne, including the new Maxim Video Channel, Dennis Publishing will offer cross-platform media support in its magazine pages and on its websites.
In addition, Dennis Digital will collaborate with Airborne to develop and carry out unique promotions that tie in with Maxim’s exclusive parties and events.
Last year, over 5.8 million units of Maxim mobile product were sold across all major North American carriers. More than one million Maxim wallpapers were sold through Sprint, marking the industry’s first platinum screensaver milestone.
New content planned for release under the agreement includes two new mobile games – Maxim Score Wars and Maxim Slider – as well as additional personalization, messaging and information products for Blender and Stuff.
In addition to developing mobile content, Airborne will also continue to manage Dennis Digital’s direct-to-consumer sales initiatives through MaximToGo.com and other affiliated sites.
The continuation of this deal comes at the best of times, commented Andy Nulman, president of Airborne. The industry is reaching a critical mass, we have more access to, and more ideas for Maxim mobile content than ever before. Most importantly, both Airborne and Dennis have become increasingly savvy as per how to market it.
