Ericsson’s offering is described as much more than traditional, one-way TV broadcast over IP. It will provide a complete range of IPTV services, such as broadcast TV, video on demand, network personal video recording, and electronic programming guides.
Ericsson and Sony are also jointly demonstrating the benefits of combining IP multimedia subsystem (IMS)-based personalized TV with Sony’s home network based on Digital Living Network Alliance (DLNA) standards.
Ericsson sees this demonstration with Sony as a precursor to a powerful new world of personalized and interactive TV, said Claes Odman, vice president of multimedia solutions at Ericsson. This illustrates the potential for enriched communication services, gained by combining IMS and DLNA technologies.
The demonstration unveiled Ericsson’s vision of a combination of the open standards of IMS – the generally accepted open standard for controlling and combining IP services; and DLNA – the actual standard for integrating home networks, founded in 2003 by industry leaders in the consumer electronics, mobile, and PC industries.
Ericsson showed users how they will be able to wirelessly view digital photos stored in their mobile phones on their home TV, use a home gateway for instant messaging between mobile phones outside the home and their home TV, and be able to access the content stored on their home PC via their mobile phone.
The telecommunications equipment maker said its end-to-end IPTV solution provides telecom-grade performance, meets scalability requirements, and involves complete life-cycle management. The offering was also described as the first step in Ericsson’s long-term evolution of TV services.
