Boehringer is providing the CRM platform to 6,000 sales and marketing staff in 24 countries who will use the software to share customer activity history and profiling information in an attempt to improve customer relations, increase reaction time to market change and enhance profitability.
Siebel Pharma will also be utilized to schedule appointments, compile visit reports, order and manage samples and promotional items and delegate tasks to appropriate team members.
In addition, Boehringer Ingelheim is deploying Siebel Pharma Analytics in markets such as the US in a bid to transform management reporting by identifying customer preferences through syndicated data analysis. The organization will also track and coordinate physician prescription and hospital sales information to better understand the influence of industry trends within individual regions.
Boehringer Ingelheim specializes in the research, development, manufacture and marketing of products for human and veterinary medicine.
