The pay-per-use ASP will expand the company’s TMS suite delivery options, which include an on-site deployment model and monthly fee ASP for firms that trade high volumes on a daily basis.

InfoReach said the pay-per-use system allows traders to access the system on demand, and gives them the option of paying a nominal flat fee only for the days they use the system rather than a monthly fee of access or costly per-share fees.

It is a new paradigm for the industry, which has until now has catered to large firms with high daily volumes.

We are frequently coming across firms whose strategies do not require them to trade on a daily basis, explained InfoReach president Allen Zaydlin. Therefore, maintaining an advanced trading system is not cost effective. The InfoReach ASP pay-per-use model bridges the gap for these traders.